The Anatomy of an Experience Map

This is a recent customer journey experience map from Adaptive Path. Very interesting to us Dutch. Here you see the  five dimensions to the map which are the lens, the journey model, qualitative insights, quantitative information, and the takeaways.The rest and the article you will find at http://www.adaptivepath.com/ideas/the-anatomy-of-an-experience-map by Chris Risdon.

 

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