Hi – I love this graphic – where did it come from? would love to make use of it.
I got it from a dutch site http://www.jungleminds.nl/publicaties/artikelen/customer_journey_mapping%3A_klantervaring_als_inspiratie_voor_strategie_en_ontwerp, who claim to got it from Mel Edwards(2010) who writes the blog Desonance.
I couldn’t find it on that blog however.
Many thanks for the reply – keep up the good work!
Here’s the original: http://desonance.wordpress.com/2011/01/13/what-is-a-service-an-exercise/
Thanks, ýou submitted the original. I like your work.
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