Tasks And Techniques Of UX Designers

UX designers perform various tasks at various points in the process. Here are a few things that they deliver.

Evaluation of Current System

If a system already exists, a UX professional will holistically evaluate its current state. They will report issues and suggest fixes based on their analysis of research data.

A/B Testing

A UX specialist might devise a study to compare the effectiveness and quality of experience of different user interfaces.

This is done by stating a hypothesis (e.g. “A green button is more attractive than a red button.”), proposing or creating multiple versions of a design, defining what a “better experience” means (e.g. “The green button is better because users clicked it more.”) and then conducting the test.

User Surveys

A UX designer could interview existing and potential users of the system to gain insight into what would be the most effective design. Because the user’s experience is subjective, the best way to directly obtain information is by studying and interacting with users.

Wireframes and Prototypes

Based on their findings, UX specialists might develop wireframes of different layouts and perhaps also higher-fidelity prototypes.

User Flows

Designing how users should move through a system is another popular deliverable.

Storytelling

By engaging the emotions of users and drawing on familiar elements, UX designers tell stories and teach information. Learn more about the value of storytelling in the context of UX in the two-part post “Better User Experience With Storytelling.”

Design Patterns

Patterns provide consistency and a way of finding the most effective “tool” for the job. With user interface design patterns, for example, picking the right UI elements (e.g. module tabs, breadcrumbs, slideshows) for certain tasks based on their effectiveness leads to better and more familiar experiences. UX designers not only propose design patterns that are used on other websites, but develop custom patterns specifically for the current project.

User Profiles and Personas

Knowing your audience is the first step in UX design and enables you to develop experiences that reflect the voice and emotions of your users. Personas can be developed using website data.

Content Inventory

In the simplest of terms, content inventory is an organized list of pages on a website. Doing a content inventory is a step towards proposing changes in information architecture to enhance the user experience (e.g. user flow, findability and efficiency).

Content Style Guides

Consistency is critical to crafting a memorable user experience through your brand. Content style guides give writers and designers a framework in which to work when creating content and developing a design, and they also ensure that the brand and design elements align with the owner’s goals.

There are plenty of other UX design deliverables; check out this more complete listing

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: