1. Too many choices means that people won’t choose at all.
2. Social validation means that people look at others what to do.
3. Scarcity means less available seems more valuable
4. Food, sex and danger get the most attention.
5. The power of faces. Our brain pays attention on faces. We look into someone’s eyes.
6. Story telling. Information is most processed in story form.
7. Commitment. Start with small commitments, it will grow into bigger commitments.