User Experience Design keeps me thinking of Instructional Design. Few elements you can apply like from the book “Instructional Design” by Parricia L. Smith and Tillman J. Ragan :
• Demonstration of the described behavior by a respected role model.
• Practice of the desired behavior often through role-playing
• Reinforcement of the desired behavior
Knowing how, knowing why, opportunity to practice
This is about storytelling. How to do that you can learn from visual e-learning programmes.